Saturday, June 2nd, 2007
Movie Title Goes Here
Has anyone else noticed the use of Trajan in movie marketing materials? It seems like 75% or more of the new movies I see trailers for use Trajan as some part of their branding.
Go to Blockbuster (despite having Netflix I visit the Blockbuster on occassion) and take a stroll around. Does your movie have something to do with Rome? – Trajan. Is it a horror flick? – Trajan.
Both of the current Netflix DVDs I have right now – The Illusionist and An Inconvenient Truth use Trajan on their DVD menus. This is especially amazing considering Trajan does not include any lowercase characters.
Now I’m not saying that Trajan isn’t a good typeface, I’ve used it before and I’ll use it again. But how can it seem appropriate for as many movies as have used it? Are movie branding experts just being lazy? Am I missing some magic that Trajan posseses?